Booking Holding is a large organisation with many companies. Their most well known is of course Booking.com. Their GIA team (Global Internal Audit) is responsible for providing analysis, insight and advice to the company on risks that they may be facing. But how do you communicate that within the company in an appealing way? In other words, how do we make a Global, Internal Auditing department likeable?
Fresqo joined forces with Patswerk Studio to collaborate on 'the story of GIA', a recognisable brand identity and an animation video to explain GIA's role within the Booking holding.