Shopping typefaces and building your own private font-library doesn't come cheap. For exactly that reason, Monotype, the world's leading provider of typefaces, introduced a new service: The Monotype Library Subscription offers unlimited access to over 2,200 font families for a low monthly fee.
To showcase this brand new service, Monotype launched a promotional film. We joined forces and created the animations for this film.
All we could work with were squares and the various fonts that are included in the library. It was a challenge our designers loved, with the result showing exactly that. Simple and clean animations drawing attention to the fonts.
We used our origami skills to combine and transform these squares and introduce the top 8 fonts.